jueves, 20 de octubre de 2011

Some quote...

“We are looking to brands for poetry and for spirituality, because we're not getting those things from our communities or from each other.” (Naomi Klein)

I agree with Naomi Klein, the writer of the book No Logo, because a company should have more than just a logo. The brands that the actual society is looking for, are brands that can transmit more than just the image or the informaion of the product. The actual consumer wants to be identied with the brand.

martes, 4 de octubre de 2011

viernes, 9 de septiembre de 2011

ne of the companies in our world.

This video helps us to open our eyes to what is actually happening.

What happened to the small business that our grandparents started? And what about the personalized treatment and the nice attitude to the consumers?

This audiovisual gives you an introduction to what my blog talks about.

My posts are going to be based on pictures and videos that I´ll be taking during the year.

These will capture the power of brands in the American culture and the interactuation of Americans around the brands.Our world is actually a "brand world". Most of the food, objects and other elements are slaves of one of the companies in our world.