Some quote...

“We are looking to brands for poetry and for spirituality, because we're not getting those things from our communities or from each other.” (Naomi Klein)

I agree with Naomi Klein, the writer of the book No Logo, because a company should have more than just a logo. The brands that the actual society is looking for, are brands that can transmit more than just the image or the informaion of the product. The actual consumer wants to be identied with the brand.